Hola, I'm Joe.

I studied tourism management in Cancún, where I found my connection to hospitality and to everything that goes into a thoughtfully made experience. Since then I have worked across most sides of this industry: hospitality and coordination, furniture rentals, vendors, production. Each one taught me something different, and together they shaped the way I work now.

For me, planning a wedding begins long before a venue or a design. It begins with listening. Listening to who you are, what represents you, what you want to feel on the day, and the small details that might seem insignificant to someone else and mean everything to you.

I am creative by nature. Painting and art are a real part of my life and a constant source of inspiration. I like meeting new people, learning about different cultures, and finding beauty in the many ways people choose to celebrate. Perhaps that is why every wedding I plan is different. Every couple is different too.

I am also a mother to Daniela and Emilio, which has taught me, among other things, to value time, the moments that actually matter, and being present for them.

There are two things in my work I will not compromise on: honesty and transparency. I want you to always know where you stand, to trust what I recommend, and to feel that someone is genuinely on your side through the whole process.

My purpose is to create more than a well-organised event. It is to create a day where you feel calm, looked after, and free to enjoy every moment. When everything is taken care of behind the scenes, you are free to focus on what matters most: living your story.